Perks of Being a DMC Student

Diploma in Media and Communication (DMC) boasts a whole range of awesome perks that our students really fancy, benefits that are exclusively yours when you join DMC. DMC provides anything from excellent working environment to value-added education. Here are the 'Top 10 Perks' that you would love to get your hands on. Moreover, if you have been following @cassydmc (DMC's very own Twitter account) you would have been equipped with more than 10 perks. In any case, read on!

1. The Agency

Really trust DMC when it says that it will equip you work-ready! This space is exactly how a professional communication agency in the industry looks like, from the entrance all the way to the workspaces. Working here daily makes you feel like an industry professional. You can easily draw inspirations from materials such as our very own student-made advertisement. Still not impressed? Whenever you get too stressed up with work, there are games such as Boggle, Pictionary and Tetris, which help you relax. Catch this video to find out more about our Agency:

2. Fully-furnished Radio & TV Studios (SPace)

Go on air, host a show and get noticed! Produce, direct and record your very own TV show! DMC provides you these spaces fully equipped with up-to-date technology that is of industry standards. You will have everything you need - be it the latest camera equipment or the latest songs for your listeners – to create your quality show.

Our very own DJ booth.

Our recording studio.

3. Run your own events, be your own boss

Take charge and be your own boss! In DMC, we prepare you for the industry by letting you run your own real-life events. Much time and effort would be invested, but the experience makes it all worth it! The abundant opportunity ranges from executing events to conducting workshops. A notable example is the annual student-run conference by DMC Year 2 students on the Media and Communications industry, which attracts over thousands from all over Singapore.

 IMC+ 2013 (An Integrated Marketing Communications Event) - Planned and Prepared by our very own DMC Year 2 Students

 Have you spotted our advertisements yet?

 SPMCC 2012 (Singapore Polytechnic Media and Communications Conference) was also organised by our DMC Year 2s in 2012!

Wouldn't it be nice to see your work up on MRT Advertising spaces?

4. Tweeting during lessons and be graded for doing something you love

Tweeting! Blogging! Working on any topic of your interest! It is so amazing that DMC gives you space to do what you love and be graded for it, and it is #sopossiblewithSP.

Love fashion? Why not express your area of interest onto Social Media and be graded for it. Check out Deedee Durrani, a Year 2 student who blogs about her interest in fashion on her Tumblr webpage:

Dee Dee shows off her passion for fashion on this blog. It's also part of her assignment in school!

5. Working with real life clients

You won't be treated as a mere student here. You will officially be regarded as an 'Agency Executive' that allows you to work on real-time projects. Our students are given the responsibility to work with big names in the industry to create a marketing campaign for them and more. Yahoo!, Samsung, SMRT and Mentholatum are some of the companies that we have worked with. Such chances come by only in DMC.

2011 - Year 1 Marketing Project

6. Be Starstruck

Did we hear a scream for Jack Neo and Bobby Tonelli? Be prepared to be starstruck in DMC! Through frequent special visitations and field trips, you will get plenty of opportunities to learn and exchange ideas with famous industry experts and media personalities. Not forgetting, you get to rub shoulders and take pictures with them. Even one of lecturers was a famous radio DJ at HOT 98FM, Mario Lajarca, you will get to see him almost everyday!

Bobby Tonelli and Divian Nair in our very own SPace DJ Booth!

Mr Mario Lajarca

7. Field Trips & Overseas Study Trips

Ever been inside a MediaCorp recording studio? Yes, we have been and done that, to witness George Young (Yes, George Young!) in action hosting ''Million Dollar Money Drop''. How about the bustling capital city of Thailand, Bangkok? Our students will be visiting the Headquarter Office of Starcom Mediavest Group, DMC’s mentor partner to gain knowledge from media experts. Starcom Mediavest Group is one of the largest communications agency, and the trip will equip you with experience that is essential in understanding the processes of this industry.

Admission Tickets to Million Dollar Money Drop. (SCREAMS) Yes, George Young right before our very eyes.

And yes! We had free admission to the Hermés Exhibition back in October 2012.

8. First Hand Lecturer Knowledge & Experience

Don't ever doubt the powers and ability of our lecturers! With years of experience under their belt working with big corporations such as The New Paper, Straits Time and Mediacorp, they wield broad and deep understanding of the different aspects in the media industry. Not only that, every week, students welcome the top-notch industry experts to come in for lectures on Integrated Marketing Communications (IMC).

Some of you might know her from SP+U Open House! Our very friendly Lecturer cum Course Councillor, Ms Trudy used to work at The New Paper.

9. DMC - Family

It's not all about grades and projects in DMC. As course mates, we share, we care and we play as a family. How do we achieve such friendly environment? Through our CASS events, we invite everybody to unwind and take time off work. With events such as Movie Fright Night and Lepak Friday, we bond through eating food and watching movies. It doesn’t get any better than this.

The Agency ain't just for work, it's for fun too! :)

10. Showcasing your talents through many platforms

If you can talk the talk and walk the walk, DMC has all the platforms for you to strut your stuff! We even have our very own famous rapper, Shigga Shay! Every year we give our talents an opportunity to showcase through 'CASS Factor'. SPace, our very own student initiative platform, encourages sharing of videos, pictures, writing and even your own music. 

Our CASS Family's very own talent time. If you have what it takes, join us and be our Star!

We not only have one stage for you to perform. We present you, OUR VIRTUAL STAGE. Upload all your videos of your special talent here on SPace. (Yeap, we're not only a Radio Station, we have a Talent Portal too! Run by students, for students.)

We proudly present to you our top ten perks of being in DMC. Well, there are a lot more of perks and if you want to find out more follow our Twitter account - @cassydmc and our facebook page . For students that are already students of DMC tweet us about what you think are the perks of being in DMC.

As students of DMC, we're just telling you what we experience here in this course. So, to all of you making your last minute choices of Tertiary/JC studies, we wish you luck. Make wise choices! 

SPMCC 2012 Opening Ceremony

February 13th 2012 marked the Opening Ceremony of the Singapore Polytechnic Media and Communication Conference.

This year, three excellent speakers were invited to share about issues relating to the conference theme: Click to Connect. At the end, a panel discussion was held.

The event was kicked off with high energy by our student emcees, Charmian and Joel.
Their lively introduction had the audience revving for more.

The conference was led by an opening address by Mr Lee Yew Leong from Starcom MediaVest Group. The topic he spoke about was "Future Media. Future Proof." His views on how there is no better time to be a consumer had us nodding in agreement. Interestingly, he also questioned whether digital technology is a master or a slave. Mr Lee also mentioned with the growing number of marketers, content is the key currency.

Mr Lee Yew Leong, Executive Director of Starcomm MediaVest Group

 The following speaker was Mr Gerald Ang, Head of Digital Marketing at Blackberry. His topic was "Connecting to Consumers: Telling the Blackberry Story". Mr Ang told us about the importance of engaging your community and utilising what you have at hand. He then showed us how Blackberry had involved their homegrown community in Indonesia in their marketing efforts, allowing them to cut costs while creating a personal touch. He also revealed that the best engagement strategy was to find the points that connect to your audience and tell a relatable story

Mr Gerald Ang, Head of Digital Marketing at Blackberry

 The last speaker of the day was Mr Shalabh Pandey from Nokia. His speech was about "Social Media at Nokia: What Goes into Creating a Holistic and Ground Breaking Social Media Strategy". Mr Pandey introduced to many of us the fascinating concept of the social megaphone. While conventional marketing is targeted at the person holding the megaphone, Mr Pandey stressed that is was more beneficial to target those at the receiving end of the megaphone. In other words, instead of merely considering your target audience, you should also bear in mind their followers. This is known as a propagation strategy. Mr Pandey's speech opened our eyes to many new concepts we had not heard of before.

Head of Earned Media and Marketing, Southeast Asia and Pacific Consumer Engagement, Nokia

 The conference ended on a high note with a panel discussion moderated by Mr Geoff Tan who is the Vice President and Head of Strategic Marketing at SPH Limited. The discussion involved Mr Geoff Tan himself and the three prior speakers. Members of the audience enthusiastically shot questions at the panel who answered them with truthful insights. The energetic discussion brought to light issues such as evolving technology, reaching one's consumers with passion points and how to better handle industry competitors.

Day 1 of SPMCC was indeed a success. With the efforts of the year two DMC students, the lecturers and the invited speakers, the Opening Ceremony of SPMCC will be a day to remember.

Written by,
Nicole Loh

Photographer:
Victor Seow