Think Social Media’s just for fun? Think again. Meet Oliver and Rachel from Vocanic, a communications agency. When it comes to word of mouth marketing, these guys are the coolest experts on the block. What’s more, we got to meet them here in Singapore Polytechnic where they shared with us all about Social Media in marketing!
Oliver and Rachel!
Why’s Social Media so important? Let me give you the numbers. Singapore has a population of about 5 million. Out of these 5 million, 2.6 million (55%) have a Facebook account. That means 1 out of 2 people in Singapore could potentially be a friend on Facebook. Out of the 5 million, 3.2 million (60%) people watch Youtube videos. That means 3 out of 5 people in Singapore could potentially watch that really embarrassing video of you throwing up drunk after a night of clubbing your friends had the cheek to film down and upload. That’s over 4x the circulation rate of most magazines in Singapore, which means that there could be potentially more people watching your drunken misadventure than people reading about your latest achievement that got featured in a magazine. That’s the power of Social Media for you. And that’s why people like Oliver and Rachel become really important!
People like Oliver and Rachel a lot time on Facebook, Tumblr, Twitter looking for cool things to reblog and upload onto Facebook pages. Ever seen “101 ways to make yourself look better with xxx brand’s make up” on your favourite makeup brand’s Facebook page? You might have. Chances are, it got taken off someone else’s blog. Social Media guys aren’t THAT hardworking, they’re just really good at putting up stuff that we like, which is kinda good for us.
Alright, now I’m guessing you’ll go “hey, that’s easy! I could do that and make big bucks!” Except it’s NOT that easy. Social Media specialists like Oliver and Rachel also have to handle complaints from “that-one-customer-who-has-nothing-better-do-and-needs-to-complain” (or actually has a valid complaint, in which case it’s okay). Which is harder than it sounds. Delaying a reply might well mean an unhappy customer and rushing a reply without thinking would result in a really stupid sounding response. Now that’s tough.
But don’t worry, there’s always a solution! As Sun Tzu once said(and Oliver once quoted) ”If you know your enemies and know yourself, you will not be defeated in a hundred battles”. Translation: Know your audience, know what you do. Then find the best way to communicate to them based on what you can do. It’s that simple!
With that, Oliver and Rachel left us with this quote.
“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin
Written by: Daniel Chai
Edited by: Clare Huang
Edited by: Clare Huang
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