Hailing from the sunny city of Newport Beach in California, Professor Cory O’Connor of Chapman University began day one of the master class by sharing his experience as a lecturer and as an entertainment marketer. Having worked for multinational diversified mass media organisations such as The Walt Disney Company and Home Box Office (HBO), Professor Cory kept us on the edge of our seats with animated stories of how he began his career working as a salesman, progressively climbed the market ladder to vice president of public relations and eventually found comfort in being an educator to twenty-year-olds.
Students hungry to learn from the esteemed Professor Cory!
We too, had the opportunity to share our thoughts on what we expected to attain from the master class. A common goal was to learn something new and we most definitely had our work cut out for us when we were presented with The Marketing Plan.
Fantastic work by Professor Cory’s Students!
The aim of this project is to create a viable strategic plan to market and monetize a film which serves to provide us with cumulative and applicable knowledge of Strategic Marketing, Public Relations, advertising, media and design. A story was assigned to each group and after some analysis, we got down to identifying and constructing some pivotal components for our film such as a synopsis, suitable target audiences, a tagline and even some marketable elements and obstacles
Brainstorming session!
Day two was another exciting session of learning about research methods and further developing our marketing plan. That being said, the highlight of the day was having lunch with Professor Cory. Each day, a team would have the opportunity to take our charming guest out for lunch and my group had the pleasure of being the first.
Casual conversation intermingled with the clang of cutleries as we exchanged stories about our cultures over Mee Goreng and Fried Rice. It was enlightening to hear Professor Cory talk about how passionate his students are in California and share about his adopted pet dog. We, on the other hand, relayed to him what we learn in school and encouraged him to try our exotic food items like the durian and century egg before he leaves Singapore. All in all, it was a lovely meal that strengthened the relationships between teacher and students spurred us to maximize the remaining time left in our week with Professor Cory.
Back in class, we began working on the different phases of our marketing plan. From formulating guerilla and marketing strategies to selecting suitable film festivals and distributions companies, the five teams spent the afternoon generating ideas upon ideas that will serve as building blocks for our big pitch on Friday.
Gathering inspiration for The Marketing Plan!
With still so much in store, all of us are most definitely looking forward to the final three days of our master class!
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