DMC. Where you find out who you are.

In this article, we made a personality test out there for all those media enthusiasts who are still unsure as to what they want. Maybe this test can help you to get a clearer view of what you are, so go try it!

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What is it do we REALLY do here?

Here, we show you some of our past works, which includes a short horror film, a glimpse of our talk show as well as our very own parody!

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THE AGENCY

DMC has launched its creative new learning space, The Agency, a student integrated marketing communication agency! Let’s not forget the brilliant partnership DMC has established with the Starcom Mediavest Group, one of the largest brand communication groups in the world.

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CAMPIFYME!: THE CASS FOC FROM A DMC P.O.V

If there's one thing that CASS students will have fun at, it would definitely be during CASS FOC CAMP every start of the year! Here you can see for yourselves, how participants of the camp, now great role models in DMC, had enjoyed their own CASS FOC CAMP.

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A Change of Heart, A Lesson Learnt

By Masayoe Nabilah
DMC 01

“CAMP? On the first day of holiday? No!” I exclaimed in distress as I heard Ms Trudy explain about CASS bootcamp. I shook my head several times, unwilling to believe what I had just heard. 9 December would be our first day of the term break. I had already lined up a few plans for myself in mind. I planned to watch movies, swim, cycle and shop. I had also allocated some time to complete my bountiful projects and assignments. A 3-day camp would most definitely spoil my plans to spend my first few days of the break renting some DVDs to watch together with my sister. I slumped my head on the table in disappointment and heaved a huge sigh of defeat.

“Towel, check. Sleeping bag, check.” I ticked off the items on the itinerary, letting out a huge yawn at the same time. It was already 11.15 at night, way past my bedtime. My bed looked inviting, but I could not go to sleep yet because I had not packed a bag for the bootcamp. Despite knowing that the camp was scheduled for the next day, I still put off packing my bag to the last minute. How could I gear myself to be excited for something that sounded so mundane?

Sweat trickled down my forehead and back as I trudged my way towards the bunkrooms together with the rest of DMC 01. My eyes roamed around the dim surrounding. Dragonflies flew around with no destination in mind. I shuddered at the thought of insects in the bunkrooms crawling all over me while I was asleep. A few minutes later, we finally reached our bunkrooms. DMC 01 girls were assigned one whole room to ourselves while the boys had to share among several classes. The girls had already started to explore the room excitedly while I hung back, reluctant to go in. Finally, I mustered enough courage to take a hesitant step forward into the room. I scrutinized the vacant room. There were two platforms on both sides of the room for us to sleep on and a path in the middle that looked like a runway.

“Hey, this is actually pretty nice and clean,” I remarked aloud. Everyone nodded their heads in agreement. A smile slowly bloomed on my face. I realized that that was the first time I had smiled ever since the start of the camp.

“Hi, I’m Nabilah.” I introduced myself to my group members. I smiled tentatively as everyone else waved at me, making me feel welcomed to the group. I was assigned to Group 1, which consisted of Syakir my classmate, and four girls whom I had not spoken to before. It took me awhile to remember all their names. However, during the bonding games facilitated by the trainers from The Absorbent Mind, I got a chance to know my teammates in greater depth. Despite our differing personalities, we got along quite well. The objectives of the games that we played were to break the ice through introductions and sharing of interesting information about ourselves. In addition to the games, each team had to think of a holiday-themed group name. After much deliberation, my team decided on The Moon as our group name. We wanted a group name that was out-of-the-box and extraordinary. The moon was a place that was out-of-reach but still possible to achieve. We hoped that through our group name, everyone else would realize that anything is possible if they just believe.

One of the group's mascot.
I laughed gaily as I viewed the end product of my team’s mascot. Shermaine, one of my teammates, had her waist wrapped around in white paper with yellow stars and crescent moons stuck on them. An astronaut headgear decorated with colorful bandanna sat on her head. Our task was to design a mascot or anything that symbolized our group name. Without further ado, my team collected the materials provided and started brainstorming for ideas. During the discussion, we thought that an astronaut would best represent our holiday destination. We chose Shermaine as our mascot and started designing.

10.30pm arrived way too fast. Before I knew it, bedtime had creeped up on us, marking the end of the first day of bootcamp. After a quick shower, I settled down in my sleeping bag to get ready for a good night’s sleep. I heard the strumming of guitar and the chattering of my friends outside my bunkroom. I was tempted to join them in their late-night chats and snacks, but my eyes had started to get droopy. I lay my head down on my small pillow, closed my eyes, and slept with a smile on my face.

The smell of fried noodles and Milo wafted into my nostrils.

“Hmm… fried noodles for breakfast,” I thought to myself. After a hearty breakfast, all DMC students had to gather and sit down in front of a big screen. Mr Tan, one of the DMC lecturers, started to talk to us about Bukit Brown, a cemetery that was planned to be demolished to make way for a new road and estate. Despite the talk being long and uninteresting, I listened carefully as I knew that there was sure to be an assignment given to us that was related to the subject of the talk. True enough, right after the talk by Mr Tan, another lecturer introduced the assignment and explained the instructions. Each group had to take either a modernist or conservationist stand and make an argument on why we should or should not demolish Bukit Brown, stating clearly the reasons and the ways of implementing our campaigns.

My heart fell when I heard about the assignment. It seemed difficult. I thought camp was all about fun and games. However, I tried to look at the positive side of the situation. At least, through the group discussion, I would get another chance to get to know my teammates better.

Guest speaker from Starcom Media Vest
 speaking to us about IMC
“That was a really good idea,” I remarked. “I would never have thought of building a memorial park in respect of those who were buried at Bukit Brown,” I added, nodding my head in approval at my teammates’ idea. My team was assigned to take the modernist stand, representing the URA and supporting the URA’s decision to build a new road across Bukit Brown. Three hours had passed and we were still discussing heatedly. Before that, we were broken up into three groups to attend three different workshops by outside speakers. Syakir and I chose to attend the Social Media in Integrated Communication Campaigns conducted by Ms Lee Kai Xin, the Director of Wild Interactive. The workshop was insightful, as Ms Lee shared with us her experience in the area of Digital Media and gave us some tips on how to use Social Media to market our campaigns for the Bukit Brown assignment. I learnt many useful things, such as how to research about the target audience before setting up a social media platform to reach out to them and that Social Media is not the answer to everything. These beneficial tips would definitely come in handy for the Bukit Brown assignment as well as in the future. Upon the start of the discussion with my team, I explained to them what I had learnt during the workshop. We took turns sharing what we had gained from our respective workshops.

Singapore Quarry! Finally!
After a long and tiring discussion, all the DMC students set out on a trek to Singapore Quarry. To spice up the trek, the facilitators from The Absorbent Mind turned it into a Treasure Hunt cum CSI. Each team had to look out for clues that were hidden along the trek trail. There were altogether 16 clues. Once each team reached the destination, the members would have to piece the puzzle together to find out who the murderer was, where the murder took place, what the murder weapon was, when the murder happened, and the motive of the murderer. My team and another team formed one big group and together, we went on this Treasure Hunt. Finding the clues was not as easy as expected. The clues, which were actually rolled up pieces of paper, were strategically hidden under leaves, or against branches, which made it difficult for us to spot them. Along the way, we stopped to play a bonding game that infused an element of teamwork and communication. The objective of the game was to hit a ball 50 times without the ball hitting the floor. In addition, each member could not hit the ball more than once consecutively. Through this game, I learnt that strategic planning and effective communication are crucial. Without competent communicators, my team would never have succeeded in getting the ball to avoid hitting the floor.

A soft breeze caressed my hair. The still waters calmed my senses. I closed my eyes for a moment, letting the serenity of the quarry overwhelm me.

One of the clues
“Come on, let’s solve this puzzle!” I heard my teammate shout. I snapped out of my reverie, opened my eyes and made my way to my group. Together, we unrolled the pieces of paper and tried to make sense of the full story. After a few minutes of debate, agreements and also disagreements, we finally came to the conclusion. We checked our answer with the facilitator and alas, we were right! All our answers were correct. We let out a delighted whoop and made our way back to the campsite, where we had our dinner.

After dinner, we continued with another round of discussion on Bukit Brown until the clock struck 10.30pm. Once again, we wrapped up our second day of bootcamp. This time, I joined my friends outside my bunkroom after a quick shower. Despite my exhaustion, I wanted to spend some time with them after nearly two days of being separated, as we were not in the same team. Half an hour passed and I started to nod off. I excused myself and settled down in my sleeping bad for another round of much needed rest.

Played some games in the morning
I kick started the third day of camp with eggs and noodles. I heaped up a generous amount on my plate because I knew that I needed more energy for that day. Although it was the last day of bootcamp, I had something very important to prepare for – the pitching of the Bukit Brown campaign. The night before, I had volunteered to be one of the presenters during the pitch. I knew that I was relatively good at presenting to others, but I had never spoken to such a large group before. I kept clenching my fists in anxiety as I imagined myself fumbling and stammering in front of everyone. It would be absolutely humiliating! I tried to calm down by taking deep breaths and singing in my head. Despite my apprehension, I understood that the opportunity for me to speak in front of a large audience was valuable. Through the experience, my confidence level would definitely be boosted.

I shifted my weight from one foot to another. I closed my eyes and let every thought in my mind slip away. I had to concentrate fully on the task without letting anything get in my way. I took in a deep breath, held it for a few moments then released.

“And now, presenting to you, team 1!” the host announced. It was time.

GROUP 1! THAT'S ME!
The presentation went on smoothly. I did not fumble or stammer as I had expected myself to do. I smiled in satisfaction, proud that I had exceeded my expectations. The presentations from the other teams were really good and impressive, considering that we only had about a day and a half to complete our discussion and preparation for the pitch. All the presenters spoke fluently and confidently. Some of the ideas that were suggested were excellent. After every presentation, I applauded enthusiastically to congratulate my course mates on their hard work and tremendous effort.

Mr Mario and a student performing
“And I set fire… to the rain… “. I swayed to the melodious voice of Nazurah, one of the DMC students. I could not believe my ears! I never knew my course mates could belt out a tune that well. The bootcamp talent show had revealed some amazing hidden talents. Some of them could sing, while some others could groove to a beat. How I wish I had volunteered to participate in the talent show. I believe that it would be a good platform for me to showcase my talent and improve my self-esteem. I might be quiet most of the times, but I can sing.

One of the top 3 winning groups
I bit my bottom lip, a sure sign of impatience. I bore my eyes into the host, hoping that he would announce my team name. Unfortunately, he did not. Team 2 won the competition of the best pitch. I stole a glance at my teammates, who seemed as equally disappointed as I was. My shoulders slumped heavily. I had wanted to win so badly. My team had put in a great amount of effort into the preparation of the pitch. However, I tried not to dwell too much on the loss. I decided that I would do better next time and contribute more ideas to my team. I had to look forward and not remain in the past. Being angry and disappointed due to the loss would not bring me ahead in the game. Determination and perseverance are the keys to victory.

I looked back at the campsite with a heavy heart. Bootcamp had come to an end. I had started the camp with a narrow mindset and a negative attitude. I left the camp brimming with positivity and a change in attitude. I never expected that something I dreaded would turn out to be quite fulfilling and enjoyable. Now I know that I should give everything a chance to unfold itself and present its goodies. 



Face of SP Open House


Written by: Muhammad Fadzly

Hey everyone! I’m Fadzly and you would most probably have seen me at the Singapore Polytechnic(SP) Open House Website 2012. Can’t believe how good I look there, I mean as compared to reality. Anyway, I am one of the Faces of SP, together with Belicia from Diploma in Media and Communication(DMC) and Darren from the School of Business(SB).

The whole experience has been  really new and alien to me. The first day we were called down for filming, I had the shock of my life! I actually had a make-up artist styling my hair, putting powders of all sorts on my face and I was just sitting there feeling so dolled up. That was most probably the first time I ever had make-up on.

But overall, it was just so much FUN! The people from BATES (the marketing communications team behind the whole campaign) were so nice and made the three of us comfortable and calm during the whole process. I mean, when you have lights, cameras and five people staring at you being filmed, you kind of just want to find the nearest toilet you see. I can’t imagine that when I graduate, I may get to work in places like BATES and maybe do the same for future students.

Plus, I got to explore the Film Studio in SP (which I never knew existed) and I had a great experience looking at how the film students actually work.

Overall, it was a great new experience as this was the first time I was given the opportunity  to represent SP and promote the institution to others out there. I really would like to thank everyone who has been a part of this journey, and especially Ms Chong Li Min. Without her, I wouldn’t even know about this campaign in the first place.


Darren getting his “touch-up” from the make-up artist.
 The forever dancing Belicia


The aspiring businessman, Darren!


And..Yours Truly 

And here you have it, your FACES OF SP (Goodness knows what we were thinking)


For the Open House 2012 website, visit www.aspirations.sg and you will get to see all three of our stories there! 

Escapade 2011: Idea Frenzy


Written by: Siti fatimah

Singapore Polytechnic’s annual Escapade event was held on 19 November this year. As compared to its previous years, this year’s event wasn’t held from dusk till dawn – it was changed to a full day event.

During the opening segment of Escapade, the participants were given a mission – to save our Earth from being destroyed. The way they had to go about doing this was through the process of Design Thinking.

Design Thinking refers to the methods and processes for analyzing problems and coming up with solutions in the design and planning fields. To put it simply, Design Thinking encourages creativity when it comes to approaching and solving problems.

Participants went through a 4-hour session of delving into the concept of Design Thinking. 12 DMC Yr 3s (yay us!) were student facilitators during the session, and our job was to help encourage the participants to utilize their creativity to help save the Earth and mankind.

Despite having to be up early in the morning after a month long of exams, the students I interacted with were nothing short of enthusiastic. Maybe it was the concept of design thinking itself (being as creative as you can to solve a problem) that made them enjoy the session – my group came up with incredibly creative ideas on how they wanted to save the environment and our planet!

After a half hour of scribbling and slapping their “wacky” ideas onto post-its, my group decided that their best idea was the conversion of body fats into an alternative fuel source. How insanely awesome is that?! If this were a real thing, I’d be one of the first few people to convert my excess (because we still need fats in our bodies guys, let’s not get carried away here) fats into an alternative fuel source. 

Participants bringing their ideas to live!

I was really glad to see the participants actively taking part in the activities – from brainstorming ideas that were “out-of-this-world” to enthusiastically putting up enjoyable presentations of their ideas, I think they learned a lot during the session.

My favourite part of the event would definitely be seeing their ideas come to live during the gallery walk. My group acted out a rather convincing ad for their alternative fuel source product called “Lipofuel” and had everyone in the room cheering for them (YAY). Now who says we Singaporeans aren’t a creative bunch!

Some participants with their student facilitators!



TEDx Youth Day 2011 – A Celebration of Youth


By Nicholas Teo

As my classmate Ian and I hiked through the concrete jungle of the Central Business District of Singapore, we realised that we were hopelessly and undeniably lost. Giant sky-scraping buildings towered all around us and neither of us knew how to accurately read a map.

A picture of towering buildings in the Central Business District of Singapore - - Photo: http://jorbb.com/blog/2008/09/grade-office-rents-in-cbd-slide-for.html

How did we land ourselves in this situation?
It all started with an individual assignment from Ms Pam, our DMC lecturer teaching the social media module.  My entire class had to attend one event and engage in “live” updating on our social media account.  Check out mine and Ian’s updates at @eatmyfinger and @IanLeong93 respectively, with the hashtag #spsocialmedia and #tedxyouthsg.

Live updating? What is that? Well, it is basically what its name suggests. Throughout the entire TEDx Youth Day 2011 event on 19th November 2011 at the Microsoft Auditorium, my classmates and I will constantly be updating our Twitter accounts with the details of the event.  See some of the tweets below:
A picture of the Twitter feed from the hashtag #TEDxYouthSG - - Photo: https://twitter.com/#!/search/realtime/%23tedxyouthsg
Before I attended this event, I hardly watched any TEDx videos and had no clue as what to expect at TEDx Youth Day 2011. Beyond knowing the confirmed speakers who were going to attend the event, we had no idea what were the topics the speakers were going to touch on. However, the list of speakers looked very interesting and I found myself looking forward to the event!
A picture of the speakers at TEDxYouth@Singapore, with their biography - - Photo: http://tedxyouthday.ted.com/event-details/?id=2381
As the event progressed, the audience and I were enthralled by the gamut of topics, which ranged from the games based learning, connecting creativity and culture and even organising flashmobs to bring together youths of different walks of life.  During the networking and conversation breaks, I even got a chance to meet and connect with the speakers, which led to very insightful conversations.
Apart from the various talks, there was also a performance by Vivian Lim, who performed on her Ukelele and Poetry Slamming by our very own Deborah Emmanuel from Singapore Polytechnic, who ended off TEDx Youth Day 2011 with her powerful and soulful take on giving, taking and creating.
After the event, I learned that there is so much that I can do as a person. The various talks taught me that being a youth should not mean that I have to limit myself on things that I should or should not say. Having so many social networking accounts such as Facebook, Twitter and Tumblr gave me an advantage as it meant that there is a plethora of avenues and platforms for me to spread my ideas and create my own movements.
If you have missed out on the action at TEDx Youth Day 2011, do check out their Facebook page https://www.facebook.com/tedxyouthsingapore  or check out the pictures here! http://www.flickr.com/photos/tedxsingapore/sets/72157628059030035/

A group photo at the end of TEDx Youth Day 2011, with the participants and organisers alike posing with the “OK” symbol, representing this year’s theme of “idea + ACTION” - - Photo: http://www.flickr.com/photos/tedxsingapore/sets/72157628059030035/

CASS Factor 2011

Once again, CASS' annual talent competition is here again! Open to all CASS students from all the three courses, seven finalists gave it their best shot last Friday night at The Hall. They sang their hearts out on stage for the coveted title of the Winner of CASS Factor 2011.

CASS Club, the organisers of the event, made magic with the function room by transforming it into a cozy and romantic venue with dimmed lights and lit candles scattered around the carpeted floor. Everyone were sitted on the floor, huddled around candles and eagerly waiting for the show to start. It was definitely a great event for all DTVM, DMC and DADP students to bond with one another.

The show kicked off with Shalyn and Kelvin from the SP Student Comperes introducing the guests performers, Dikir Barat CCA from SP Malay Language Society, giving an amazing performance. They sang in harmony and managed to get everyone to clap and sing along with them! It was definitely an enjoyable performance by the SP Malay Language Society.

After the opening act, CASS Factor officially began with Shah Malinda, a Year 3 DMC student, singing "You and I" by Lady Gaga. He surprised everyone when he jumped off the stage. It was definitely an entertaining show by Shah.


Next up was Sabriena and Micheal singing Rolling in The Deep by Adele. Sabriena had a great voice and managed to hit all those high notes with ease. With a shining personality, it was no wonder she got endless cheers from the crowd.

Sahana had a rocky start with Jar of Hearts by Christina Perri but she managed to save her performance with her great vocals and showmanship.

Then we had Adrian Samurai Chan, who gave a stunning performance with Chris Cornell's soulful rendition of Billie Jean. It was at the least a very unique performance which deserved the cheers from the audience.

Izzyan did a great mashup of a few songs and she came prepared with many supporters cheering her name and holding up posters for her.

Jared, a Year 3 DTVM student, who is currently on a 6-month internship came back to SP just for CASS Factor. He had the audience go aww when he dedicated the song I'll Follow You Into The Dark to the same girl he sang to at CASS Idol last year. So much love for CASS!

Vanessa and Alvin did a mashup of songs as well and Vanessa wowed the audience with her strong vocals and consistency. With that, all seven contestants wrapped up their performances for CASS Factor 2011. The votes were in the hands of the judges and the guests.

In the midst of the wait for the votes to be counted, guest performers from SP Dancesport and No Luck Required entertained everyone with sleek moves and unique songs. After what seemed like an eternity, the results were out! Adrian, Sabriena & Michael and Vanessa & Alvin emerged as the top three out of the seven and eventually Vanessa & Alvin were crowned as the winners of CASS Factor 2011. Congratulations!

Look at what winners, Vanessa & Alvin, have to say here:


CASS Factor 2011 was a great event for CASS where many of our talents got a chance to shine. It was a definitely a night to remember for all.

Of media conferences, PSC 2011 and compassion

 This past Wednesday, a few of us from the Centre were invited to the President’s Star Charity 2011 media conference! The President’s Star Charity is a key fund-raising event organised by Mediacorp and held in support of the year-long President’s Challenge. I’ve never attended a media conference before, so I can really say that my experience this first time was truly enlightening.


I didn’t quite know what to expect at a media conference actually, if you were to ask me before last Wednesday what I thought went on at a media conference, I might have told you that the perception I had of it was of a rather serious event. Now that I’ve actually attended one, I can safely say that it might depend on what kind of media conference it is because the one I attended last Wednesday was actually pretty fun!
 




The hour-long conference (yes, it was around an hour long. Somehow I’d always imagined that all media conferences lasted about two hours, but not this one I suppose!) comprised of interviews with local  and international celebrities who will be performing on the live show itself. We were even given sneak previews of the performances, which I shan’t reveal because then you’ll have to anticipate and watch (and support!) the live show to find out what’s in store for the audience this year! 


(Tiny spoiler for you: the celebrities aren’t the only ones who’re working hard to put up an enjoyable show for you this year, the beneficiaries are involved as well, so that’s one more thing you can look forward to!)


The theme for PSC 2011 is  “Everyone has a story to share”. From what we were told, this year we’ll be hearing stories not just from the beneficiaries, but also from the people around them as well such as the volunteers and workers. I really like this year’s theme a lot, mainly because I love hearing/watching/reading stories of the same thing from different perspectives. I really do believe that everyone has a story to share, and having it as this year’s theme for PSC 2011 is a fantastic opportunity for us to find out more about the people who work so hard to help the beneficiaries as well. Sure, it might be a short snippet of long interviews, but a lot can be conveyed in a short period of time too.

If you don’t already know, the PSC live show is also an opportunity for all of us to help those who are in need.

The PSC 2011 will be shown ‘LIVE’ on Sunday 31 July on Channel 5.

Viewers can pledge donations of $5, $20 and $100 from 6 July 2011 6pm to 7 August 2011 midnight by calling the following numbers:
1900-112-8821                    For $5 donation
1900-112-8822                    For $20 donation
1900-112-8823                    For $100 donation

The telepoll service is sponsored by SingTel. All proceeds from the show will go to the 28 charities supported by the President’s Challenge 2011.

For those of us who’re fortunate enough to lead comfortable lives, we need to be aware that every dollar pledged to the less fortunate goes a long way. Speaking from personal experience, this really is true, and though we don’t know who we’re actually helping, do know that whatever amount we contribute to the PSC will be funneled to help those in need. More details can be found on their website, www.pc.org.sg .

P.S. I’m really thankful for this opportunity. Thank you! ^-^

A Time to Shine

Greece, Zombieland, Hairspray, Percy Jackson, Charlie Chaplin, Miss Congeniality and the Hangover.
Sounds familiar? These are the themes selected by the 150 Year 1 and Year 2 Diploma in Media and Communication (DMC) students who attended DMC Connect 2011 on Thursday, 12th May, at The Vanda Room from 5 pm to 8 pm. The theme selected by the organisers this year was “Movies”.

DMC Connect 2011 Photo of DMC Year 1 Students - - Photo: Facebook
DMC Connect is a student initiative organised annually by the Year 2 students for the Year 1s. It is a tradition for them to get to know each other and ultimately, have lots of fun. During the event, students will get to play the DMC modified version of Hunters vs Squirrels, called Paparazzi and Bodyguards, and High School Musical Chairs.

DMC Connect 2011 Photo taken during Paparazzi and Bodyguards- - Photo: Nicholas Teo
Said Year 2 DMC student Dexter Lee, who is part of the organising committee for DMC Connect: “DMC Connect is very fun! Last year, while we were still Year 1s, we challenged ourselves to make the event more fun than it was, and I think we have succeeded.”
At least one person agrees with Dexter, and that is Year 2 DMC student Muhammd Asyraf Bin Muhd, who said: “DMC Connect has been fun and the food is really great! It reminds us of how awesome DMC is and also helps us to bond with one another. I feel DMC Connect really helped us to pass on the tradition of vibrancy and flamboyance to our juniors!”

DMC Connect 2011 Photo of Year 2 DMC student Muhammd Asyraf Bin Muhd - - Photo: Nicholas Teo
The event also helped to uncover hidden talents as heartfelt renditions of Maroon 5’s “She Will Be Loved” by Year 2 DMC student Alexandra Chia Chih Wen and Year 1 DMC student Nazurah Nazri garnered a loud and thundering applause by the audience at the end of the performance.

DMC Connect 2011 Photo of Alexandra Chia Chih Wen singing Maroon 5’s She Will Be Loved - - Photo: Facebook

The collaboration between the Year 1s and Year 2s earned an approval from Wee Tse a Year 1 DMC student who flaunts a daring Greek god costume from Percy Jackson: “The best part of DMC Connect was watching fellow DMC students perform. There is a lot of talent in DMC, and DMC Connect really helped to uncover them.”

DMC Connect 2011 Photo of Nazurah Nazri singing Maroon 5’s She Will Be Loved - - Photo: Facebook

Said Nazurah on how she would rate DMC Connect on a scale to 1 to 10: “I would give it an 11. The performance was a great experience for me as it was the first one I did in front of my DMC course mates, and the support from my class really made me feel more comfortable singing.”

SP Flag Day 2011


Last Thursday was SP’s Flag Day for the incoming 2011 freshmen! Although it’s been 2 years now, I can still remember my freshman Flag Day experience with my classmates. I don’t really remember who the participating organisation was (that year), but what I do remember was spending an entire day in the east, outside an MRT station, with my tin can asking for donations from the public.

It wasn’t my first Flag Day experience though, so I roughly knew how to approach people without being too aggressive. I don’t know about you, but I truly do enjoy doing Flag Day events. There’s something about having strangers coming up to you at their own will with some spare change (some even with notes that they’ve kept aside just for this reason) that makes standing under the humid weather so worthwhile. It’s great to know that despite the many mishaps going on in this world, there will always be people wanting to do good for their community.
This year wasn’t any different for the year 1s I’m sure. Having to wake up early and spend almost an entire day outdoors asking for donation definitely isn’t easy. You’ll have a myriad of encounters – there’s bound to be some unpleasant ones, but somehow, it’s the pleasant ones that override the previous negativity and remind you once again about the cause you’re supporting.
(Mercy Relief’s CEO, Mr Hassan Ahmad with SP’s Principal, Mr Tan Hang Cheong)

The freshmen this year raised funds for President’s Challenge and Mercy Relief – the funds raised would be used to help victims of the recent Japan disaster it would also go to help the various beneficiaries of the President’s Challenge. I’ve been told that this year’s cohort broke the record of amount of money raised, which is fantastic news, really.
It’s really heartwarming to know that they went all out for it, and even more heartwarming to know that Singaporeans are generous folk who, in whatever way we can, would always contribute to help the needy.

I hope next year’s batch hold the same spirit like this year’s batch did. Who knows, with every batch of freshmen that enter SP, we’ll keep breaking our own record for highest amount collected every year too.

Day 5 SP Media and Communication Conference 2011

And so ends the inaugural week long SP Media and Communication Conference: Leveraging the Future of Media.

Speakers from Starcom, STOMP and Omy provided shared and imparted their experiences in the media field. Our very own Year 2 Diploma in Media and Communication students also presented to their Mass Media Research findings on the topic,  "Youth privacy online and cyber bullying".

Secondary school students also participated enthusiastically in the 'live' Twitter Question & Answer session, with 2 lucky secondary school "Tweeters" winning themselves a 1 terabyte Harddrive sponsored by Seagate for their insightful questions!

Below are some picture highlights of the final day of the week long inaugural Singapore Polytechnic Media & Communication Conference 2011.
1 Terabyte Hard Disk by Seagate
The Secondary 4 Students!
Starcom Speaker Mr Arthur Sung speaking on the Future of Media


Stomp Editor Mr Chew V Ming Speaking on the appeal of S.T.O.M.P
Alvin Lim from OMY.sg Speaking about his experiences in the field

We hope all our participants have enjoyed the conference as much as we have organising it. This conference would not have been a success without everybody's help.

Once again, a big thank you to our School of Communication, Arts and Social Sciences lecturers, students from the Diploma in Media and Communication course and all industry partners and secondary school student participants. We hope to see you again next year at the SP Media and Commnication Conference 2012.

- The Heardatdmc Team