Day 5 SP Media and Communication Conference 2011

And so ends the inaugural week long SP Media and Communication Conference: Leveraging the Future of Media.

Speakers from Starcom, STOMP and Omy provided shared and imparted their experiences in the media field. Our very own Year 2 Diploma in Media and Communication students also presented to their Mass Media Research findings on the topic,  "Youth privacy online and cyber bullying".

Secondary school students also participated enthusiastically in the 'live' Twitter Question & Answer session, with 2 lucky secondary school "Tweeters" winning themselves a 1 terabyte Harddrive sponsored by Seagate for their insightful questions!

Below are some picture highlights of the final day of the week long inaugural Singapore Polytechnic Media & Communication Conference 2011.

1 Terabyte Hard Disk by Seagate

The Secondary 4 Students!

Starcom Speaker Mr Arthur Sung speaking on the Future of Media

Stomp Editor Mr Chew V Ming Speaking on the appeal of S.T.O.M.P

Alvin Lim from OMY.sg Speaking about his experiences in the field

We hope all our participants have enjoyed the conference as much as we have organising it. This conference would not have been a success without everybody's help.

Once again, a big thank you to our School of Communication, Arts and Social Sciences lecturers, students from the Diploma in Media and Communication course and all industry partners and secondary school student participants. We hope to see you again next year at the SP Media and Commnication Conference 2012.

- The Heardatdmc Team

Day 4 SP Media and Communication Conference 2011

Day 4 of the Media and Communication Conference 2011 was an exciting one!

Year 2 Students from SP Diploma in Media and Communication and the Centre For Social Media held a press conference to present their findings to the media! Their findings, which focused on the attitudes and behaviours of Singapore youth on social networking sites, were part of a module called Mass Media Research. The findings provided insights on Singapore youth usage of social networking sites and attitudes towards privacy, security and cyberbullying.

Ms Trudy trying to ease the team's nerves before the press conference!

Here's Shazana and Michelle. Year 2 students of Diploma in Media and Communication.

These are the journalists from different publications who came for the press conference.

The atmosphere was very tense but the team managed to answer the questions by the press well. 

All smiles at the end of the press conference!

Credits: Official Blogger For SP Media and Communication 2011 Que

After the press conference, the workshops on Day 4 were held!

Year 1 Students from Diploma in Applied Drama and Psychology conducted the workshop

and it was all about...

 

Stress!

 

Student participants sharing with each other their experiences with stress!

Learning new things and making new friends at the same time

Ms Trudy conducted a workshop, POW! Power Of Words, for the students too!

Student participants from various schools!

Ms Trudy showed that a person's dressing affects his or her communication with others!

Having lots of fun !

Well, that sums up a long day at SP Media and Communication Conference 2011. The student participants and student organisers sure looked like they were having fun ! Do look out for the post on Day 5, the final day of this week-long event :)

Day 3 of the Singapore Polytechnic Media and Communication Conference

Day 3 of the SP Media and Communication 2011!

This workshop for the day was... "I think! I write! I shoot!"

These are our student participants who came all the way down from Malaysia! :D

Before the activity started, the student facilitators did a simple skit for the students.

\

The students were then given cards and were asked to write a story.

There were events, character, aspect, place and item cards. 

They were tasked to write a story based of the cards given.

After that, the students were asked to act out the whole story that they wrote. 

The whole idea of the the workshop was to demonstrate the power of words

in every story written. 

This workshop was done to provide future students a feel for the

Diploma in Creative Writing for TV and New Media.

Did you know that this is the only creative writing diploma in Singapore? 

Did you know? In the next season of The Noose, 4 episodes were actually \

written by 4 DTVM students.

Moving on to the second student workshop of the day

called....

YOU CALL THE SHOTS! 

Spot someone familiar in the photo?

Yes! It's ShiGGa Shay. He's also known as Jin.
If you didn't know, Jin is also one of our SP Media and Communication
year 2 student too!

Their team showed their secondary school participants
ShiGGa's new video. It's a video worth checking out!

PS:// I don't know whether to call him Jin or ShiGGa. Woo, so weird!

The participants were asked to be part of the video. 

The workshop taught key points on how to create hype and excitement for a personality, building your personal brand,promoting your song and sharing your vision of the song with the public.

We think the student participants really enjoyed day 3. 

Kudos to the teams for the awesome workshops! :D

Stay Tuned for updates on Day 4! 

Credits: Official Blogger For SP Media and Communication 2011 Que

Day 2 of the Singapore Polytechnic Media & Communication Conference 2011!

 Year 2 Students from the Diploma in Media and Communication headed two student workshops where Secondary School students were invited to Day 2 of the conference for a series of fun activities and games. Lady Gaga was seen at Day 2 of the Singapore Polytechnic Media & Communication Conference 2011

As part of the Advertising and Public Relations workshops conducted for our 

secondary school participants, the classroom was decorated with pictures of Lady Gaga.

There were students from Bukit Batok Secondary, Bedok View etc.

They had to imagine that Lady Gaga was coming to Singapore and had to create 2 videos, one for public relations and one for advertising, to promote her arrival. This was done in groups of 5 or 6.

Rehearsing before recording the video. 

Discussing with fellow team mates. 

The students had a great time working with each other coming up with their video.

The other workshop conducted was the journalism workshop called, The News Academy. 

The workshop started with a short skit by Year 2 Diploma in Media and Communications students Isyana and Nicholas. 

Mdm Rohanah, one of the course lecturers, helped out in the workshops as well. 

She taught the students the basic concepts of journalism such as why it's always important to have the 5 Ws and 1 H in your story. 

Who, what, when, where, why and how. 

Other acronyms she taught were COBRA which stands for 

Clear and Concised, 

Objective, 

Balanced. 

Recent and 

Accurate.

and KISS: Keep It Short and Simple. 

There was a crime scene and the students were supposed to ask the actors 

questions which answers would help them write a news tweet. 

It was really entertaining because Farhan, a Diploma in Television for New Media student and also the guy in blue in the above picture, was really acting like a real 

policeman and stuck to his character the entire time.


Credits: Official Blogger For SP Media and Communication 2011 Que

Day 1 of the Singapore Polytechnic Media & Communication Conference 2011!

And so ends the first of five days of the inaugural Singapore Polytechnic Media & Communication Conference 2011.


Missed the conference? Below are some of the highlights of the day! Enjoy! And remember that if you wish to attend the closing ceremony simply email christinal@sp.edu.sg.

Anand Tilak
Head of Agency Relations
Google South East Asia
atlak@google.com
Description
Anand Tilak explained how Google Can help brands identify relevant audience and communicate with them at a relevant time. Find out how brands optimize their campaigns in today's fast-moving world.

Lars Voedisch
Managing Media Consultant, Asia Pacific
Dow Jones & Co
lars.voedisch@dowjones.com


Description
Lars shared his assessment of the current state and future of integrated communications in this fast moving digital age that affects individuals and corporations alike.








Kelly Choo
Co-Founder & Business Development Director
Brandtology 
kelly.choo@brandtology.com


Description
Kelly discussed how Social Media has changed marketing communications, customer service and consumer insights. His presentation also covered trends in social media, social media measurement and future developments.






Dave Lim 
Founding Curator TEDxSingapore
dave@tedxsingapore.sg


Description
Dave discussed about the popular TED Conference and its origins. What happened since then has been phenomenal with thousands of TEDx events being held all over the world. These events reached over a quarter of a million people and resulted in thousands of TEDx Talks online video. Dave traced the background, revealed insights and explored the impact and implications from the TEDx experience all of which are non-commercially organised by passionate TED fans.

Moses Lye
Vice President, XINMSN
Interactive Media Division
MediaCorp
moseslye@mediacorp.com.sg


Description
Moses highlighted the viewership trends of young consumers today, and showed how MediaCorp responds to such trends He also discussed the impact of these trends on traditional media.