As part of the Advertising and Public Relations workshops conducted for our
secondary school participants, the classroom was decorated with pictures of Lady Gaga.
There were students from Bukit Batok Secondary, Bedok View etc.
They had to imagine that Lady Gaga was coming to Singapore and had to create 2 videos, one for public relations and one for advertising, to promote her arrival. This was done in groups of 5 or 6.
Rehearsing before recording the video.
Discussing with fellow team mates.
The students had a great time working with each other coming up with their video.
The other workshop conducted was the journalism workshop called, The News Academy.
The workshop started with a short skit by Year 2 Diploma in Media and Communications students Isyana and Nicholas.
She taught the students the basic concepts of journalism such as why it's always important to have the 5 Ws and 1 H in your story.
Who, what, when, where, why and how.
Other acronyms she taught were COBRA which stands for
Clear and Concised,
Objective,
Balanced.
Recent and
Accurate.
and KISS: Keep It Short and Simple.
There was a crime scene and the students were supposed to ask the actors
questions which answers would help them write a news tweet.
It was really entertaining because Farhan, a Diploma in Television for New Media student and also the guy in blue in the above picture, was really acting like a real
policeman and stuck to his character the entire time.
Credits: Official Blogger For SP Media and Communication 2011 Que
Credits: Official Blogger For SP Media and Communication 2011 Que
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