Missed the conference? Below are some of the highlights of the day! Enjoy! And remember that if you wish to attend the closing ceremony simply email christinal@sp.edu.sg.
Head of Agency Relations
Google South East Asia
atlak@google.com
Description
Anand Tilak explained how Google Can help brands identify relevant audience and communicate with them at a relevant time. Find out how brands optimize their campaigns in today's fast-moving world.
Managing Media Consultant, Asia Pacific
Dow Jones & Co
lars.voedisch@dowjones.com
Description
Lars shared his assessment of the current state and future of integrated communications in this fast moving digital age that affects individuals and corporations alike.
Kelly ChooCo-Founder & Business Development Director
Brandtology
kelly.choo@brandtology.com
Description
Kelly discussed how Social Media has changed marketing communications, customer service and consumer insights. His presentation also covered trends in social media, social media measurement and future developments.
Dave Lim Founding Curator TEDxSingapore
dave@tedxsingapore.sg
Description
Dave discussed about the popular TED Conference and its origins. What happened since then has been phenomenal with thousands of TEDx events being held all over the world. These events reached over a quarter of a million people and resulted in thousands of TEDx Talks online video. Dave traced the background, revealed insights and explored the impact and implications from the TEDx experience all of which are non-commercially organised by passionate TED fans.
Vice President, XINMSN
Interactive Media Division
MediaCorp
moseslye@mediacorp.com.sg
Description
Moses highlighted the viewership trends of young consumers today, and showed how MediaCorp responds to such trends He also discussed the impact of these trends on traditional media.
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