The Year 2
students of Singapore Polytechnic’s Diploma in Media and Communication are
hosting an event, IMC+ learning festival, offering a 360º experience of
Integrated Marketing Communications (IMC) in action. This event will commence
from 4th to 8th February 2013.
Read on if you
want to know more about how this entire event has been put into place, from the
proposal of the campaign, to the actual launch of the event!!
This team’s
proposal won the hearts of the lecturers and SMRT media, earning them the title
of the overall in charge of our IMC+ event. Check them out!
Krypto is a five-man
team, consisting of group mates - Priscilla Liew, Nora Tisha, Angelina Bok,
Charmaine Lee and Mae Chu. The team was formed
in mid October, when their second semester of year two commenced.
Priscilla - Overall
Event Coordinator
As the title claims,
Priscilla is in charge of everyone under the IMC+ Campaign we are organizing.
Being the "big boss" of this entire event, Priscilla tries not to
bring her emotions in when working.
"Having to be
able to deal with all the stress professionally is the key to the success of
this event!"
Nora Tisha -
Marketing Design
Tisha is in charge of
all the design related things for the IMC+ Campaign. The posters that you see
at SMRT platforms? Yes, they are designed by her together with the entire
cohort of designers, mostly from DMC02. "The most tedious part of being
the head of designers is that there are too many conflicting ideas, but
nonetheless, we pulled it off! GO IMC+!"
Angelina Bok -
Logistics
Sponsorships play a
very large part for the IMC+ Campaign. Not forgetting the most important factor
of any event, THE FOOD. Angelina's team is in charge of planning out what goes
in and out of the goodie bags we've prepared for our attendees, the gifts and
prizes to be won by our contestants, and also the choice of food catered to all
workshop participants as well as attendees.
Charmaine Lee -
Social Media Campaign
Trendy social media
platforms – you name it, we have it. Ranging from Facebook, Twitter, Instagram
and not forgetting our official web page!! Charmaine's team has worked really
well in keeping all of you out there well updated about the up coming event!
Mae Chu - Experience
Design
If you're wondering
what Experience Design is, it's basically giving our attendees the best
experience they can ever receive. Mae and her team placed themselves in the
attendee's shoes and decided the location as well as the settings of the
convention centre and auditorium.
Although Krypto is just another 5 man team, they are backed up by all
the other Year 2 DMC students, and we promise you the best time ever at IMC+!
Our IMC+ posters
have been placed up at all MRT stations on the North-south and East-West lines
for about 2 weeks now. It took our Design team weeks to come up with a
satisfactory advertisement to place up but it was all worth it! The posters
look gorgeous and are extremely eye-catching and intriguing. Our students are ecstatic about this and have
continously posted up pictures of themselves with the IMC posters at various
MRT stations. Be sure to look out for our posters and sign up for our IMC+
event!
Some of our students with The IMC+ Posters
Blood, sweat and
tears were shed throughout the entire preparation for this event. The winning
team were close to ripping their hair out several times as they work hard to
ensure the event would be a success. Look how hard at work they are!
They are
confined to a small room during meetings in order to brainstorm and finalize
their ideas. It may be stress and hard work, but we are sure that all will be
worth it when they see their event up and running on the 4th of
Feburary!
Sponsors are
crucial in any event. They help support and attract people to the event. Our
students have been working hard to secure sponsors to ensure our event will
have attractive goodie bags! After 2 months, we managed to secure a total of 18
sponsors, so there will be a variety of products in our goodie bags! We have
some shots of our students collecting our sponsors’ products.
For further
details about the event, click here to visit the Official IMC+ Web!!
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