First off, CONGRATULATIONS! You have made
it through the misery of waiting for your dreaded results. So if you are right
here, right now reading this, it shows you are considering Singapore
Polytechnic’s Diploma in Media and Communication (DMC) as one of your choices.
Great!
DMC is the most broad based communication
course amongst the polytechnics. It provides a unique platform for almost
anyone out there who is passionate about living the Integrated Marketing
Communications experience (also known as IMC!). This will definitely set you apart
from the rest as you become an all-rounder. Wondering exactly where you fit in
DMC?
Here we present to you, five DMC students
with different strengths and interests, and how exactly DMC was the perfect
platform for them to further develop their passion. Read about how each
individual might be similar to you!
The
Writer
Look no further because DMC might just be
the course for you! Modules such as Professional Communication and Feature
Writing serve as platforms, for budding writers like yourself, to build your
passion for writing and journalism! Not only that, you will be able to improve
your writing skills and possibly publish your work to the media. In this
course, a command of English is not only needed in different writing modules.
It is also required in other communications modules, such as Public Relations
or Integrated Marketing Communications, in order to reflect a clear and
consistent message to readers. With that, DMC prepares us for the workforce.
Amal Lina Abdul Rahim, a Year 2 DMC
student, definitely showed her love and flair for writing when she willingly
took on a ‘special’ project to write about a successful student enterprise for
The New Paper on behalf of Singapore Polytechnic. Her article titled
“Convenience In A Cup” was published on 18 December 2012. Let’s hear what Amal Lina has got to
say!
“Being in DMC has allowed me to improve my
writing skills, as it exposes me to ample opportunities to showcase my
capabilities...the skills that I learnt in IMC has helped me to view things
differently, and much more creative ways.”
-Amal Lina
Check out her article here:
http://spbuzz.sp.edu.sg/wp-content/uploads/2012/12/181212-TNP.jpg
The
Designer
Always wondered how your art can speak to
others? Here in DMC, we offer modules that integrate visuals and communication
together. In Year 1, we offer Visual Communications as a year-long module to
provide students with the necessary design skills, understanding of the art of
creation and the importance of clarity in their visuals. In Year 2, let your
creativity flow in greater capacity as your design skills will be used in
several modules, (such as Integrated Marketing Communications, Public Relations
and Advertising) to help market events or products through your visuals. Your
skills are vital in this industry because the images are the ‘face’ of a
marketing campaign, which will be the first element to catch people’s
attention.
You might think we are just fluffing things
up! So let Belicia Lim, a Year 3 DMC student, tell you more about her take on
our course.
‘DMC provides a wide variety of materials
for inspiration. As a designer, I believe it is truly important to garner as
much exposure as possible in order to churn out your own flavor within the
competitive design industry.’
-Belicia Lim
Art work by Belicia
The
Analyser
We know you! Somehow there's this
inquisitive part of you that's always considering the details and meanings of
everything. Something very deep, like the significance of life right? You’re
also a curious individual that's attracted to studying materials and
establishing insightful conclusions. In truth, people like you play a crucial
role in the communications industry!
Our course comprises of a comprehensive
range of modules that will help you to develop that analytical personality of
yours into a career you love! With Mass Media Research, Media Psychology and
Introduction to Business, you will learn to understand audiences on a personal
level and identify their needs and wants. This is essential in coming up with
effective marketing campaigns so as to cater to various types of consumers.
F.Y.I, this sector brings in big bucks too!
Kar Jin is a DMC Year 2 student who has
worked on various brands such as NIKE+, Samsung and Mentholatum. He knows how
they operate and how they reached out to the consumers through analyzing their
behaviors. Here’s his take on the course:
‘’DMC gave me the ability to understand the
underlying way of how consumers’ work. Through research and theories, I am able
to adapt marketing campaigns that appeals to different groups. It’s very
enriching to know how all these comes to play unexpectedly in IMC.’’
-Kar Jin
The
Superstar
Our course offers modules like Radio and
Television Production and Management and Video Production and Digital Post,
where we get to learn about the television and radio industry. You will not
only be able to appear in front of cameras, you will also understand the
production process. Get the chance to be a deejay and record your own radio
show, or you could also be a director, scriptwriter, editor or even act in your
own short film. All these are part and parcel of understanding how to create
interesting content for you audiences. Who knows, you may even create a viral
video! Gangnam Style anyone?
Alvin Tan, a Year 2 DMC student, enjoys
performing at live gigs and speaking in public.
DMC improved the quality of his
self-produced YouTube performance videos. Becoming a SPace Radio DJ has also
gave him another platform to express himself and put to practise what he
learnt.
“I personally like to be in front of the
cameras but DMC has taught me to take the backseat and have a greater view of
the production process. The modules fueled creativity by letting me understand
behind-the-scenes better, thus producing awesome content!”.
-Alvin Tan
The
Social Butterfly
You are the life of the party, the social
lubricant that handles every social situation with ease. All your friends refer
to you as the charming and approachable one, and you feel that it is a skill
and potential you can leverage on for your career. DMC has the right concoction
to bring out the social butterfly in you!
In DMC, we provide a wide range of modules
that can bring out the best in you. With modules such as Public Relations and
Social Media, you are given endless opportunities to interact in various
contexts and platforms. One day you would take on the role as a PR
Practitioner, liaising with various industry partners, and on the next, a
Social Media Executive, engaging hundreds and thousands of audience with your
own Facebook campaign. You become the voice in Integrated Marketing Campaigns,
reaching out to the public and media.
Jazelle Tan, a DMC Year 2 student, is an
extrovert who makes friends just about wherever she goes! She loves the process
of getting to know new people and a party is never dull with her presence.
“DMC has provided me with endless of opportunities
to work with different people from our course and the industry, widening my
network of friends and other possible career paths.”
-Jazelle Tan
To end off, let us leave you with one
quote.
'Remember you are absolutely unique. Just like everyone else.' - Margaret Mead
'Remember you are absolutely unique. Just like everyone else.' - Margaret Mead
All of us are different. You need not be
exactly like the five DMC Kids that we have mentioned above. Just remember, do
what you like and you will love what you do! So if you feel DMC is for you.
COME AND JOIN US! All the best for your school choices guys!
Hope to have you here at DMC :)
For more information and queries, do follow
us on our Social Media platforms and we will gladly answer you guys! :) It's just a click away!
Twitter: @CASSYDMC
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